Last fall CCV received a $2.5million grant from the U.S. Department of Labor that helped the College accelerate the development of three degree programs that will prepare students for careers in fields Vermont employers have identified as being high demand: medical assisting, applied business practices, and digital marketing. These three programs, which start this fall, have been designed to include embedded skills development, enhanced career advising, hands on training, and credit for college-level learning gained through professional experience, community activities, independent study, the military, or training programs. Each program requires two internships that will help students translate their classroom learning into on-the-job experience and provide direct contact with local employers.
Medical Assisting (A.A.S)
The medical assistant has become a vital liaison between doctor and patient, performing routine administrative and clinical duties as part of an integrated health care team. The Department of Labor (DOL) projects a ten year growth of 11 to 36 percent for jobs in this field. The new degree program prepares students for immediate employment in hospitals, community healthcare centers, outpatient facilities, and ambulatory healthcare services. All of the classes in CCV’s Medical Assisting certificate program (first offered in fall 2008) are included in the associate degree program, and many current certificate students are choosing to continue to study for the associate degree. Mary McClements, coordinator of Career Training Programs, is currently working with healthcare organizations around the state to line up internship opportunities for the fall semester.
Digital Marketing (A.A.S)
This rapidly growing field helps businesses leverage online marketing channels to increase return on investment. Students develop skills in search engine optimization, banner ads, email marketing, and mobile advertising, and graduate able to create and manage website analytics programs and analyze the data they generate. The DOL projects a 10-year growth of 10 percent for these positions.
Applied Business Practices (A.A.S)
This program was created to provide the skills 21st century business leaders say are lacking in the workforce – financial literacy, knowledge of change management practices, systems thinking, and project management. Graduates will be prepared for entry-level positions in the fields of manufacturing, transportation, and broader business settings. The DOL projects a ten year growth of 11 to 15 percent for these jobs.